Our Roots

PRoudly & passionately providing THERAPY
in Madison since 1991

The four founding psychologists of Psychology Associates established a groundbreaking clinic in 1991 to meet a need to create more room for the client-practitioner relationship.

In the 1990s, founding members of Psychology Associates sought to create an independent clinic to provide collaborative and client-centered therapy to the Madison area.

Breaking away from the hospital and medical organizations that drove most of the therapeutic modalities of the time, Psychology Associates sought to provide therapy that focused on depth, understanding, connection and meaning.

In the 1990s, this break from the typical approaches was innovative and out of the ordinary, but throughout the last three decades, we continue to emphasize that therapy should continue to be solely for YOU and what you’re needing.

OUR values of collaboration, social connectedness, holistic and spiritual care, and creative innovation still guide the practice and continue to attract new clinicians to meet current needs of clients.

THE BEGINNINGS

Psychology Associates has led the way as first-of-a-kind in many ways. Client-centered therapy provided by founding members Harvey Honig, Jungian Analyst; Allyn Roberts, Rogerian Psychologist; Elizabeth Lindner, Psychologist and professor; and John Black, Psychologist and Liberal Arts-informed practitioner quickly became popular and attracted more providers who valued holistic depth psychology that included spirituality and meaning in broad understandings.

Allyn Roberts, student and then colleague of Carl Rogers, held the first independent practice psychologist license in Wisconsin. Soon Rue Anne Hass joined Psychology Associates. She worked directly with Gary Craig to become one of the world’s first EFT (Emotional Freedom Technique) Masters. Harvey Honig introduced Hakomi, a body-centered mindfulness psychology into the practice. Suzan McVicker brought IFS (Internal Family Systems) to the clinic in 1996, and Psychology Associates created another first-of-its-kind by bringing Richard C. Schwartz, developer of IFS, to Wisconsin and kicking off regional IFS training.