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Psychology Associates, LLP 

          Whole Person Treatment . . .

           Attending to Psychology, Biology, Relationships, & Spirituality 

Wendy Upadhyay, Psy.D., Licensed Psychologist

Insurance Accepted:

● The Alliance

● Unity/Quartz

● Blue Cross Blue Shield

   and GHC. 

Does not accept MA

UW-Madison’s SHIP

Please verify your coverage with your insurer prior to your initial appointment.

Years in Practice: 



Adults, LGBQ, Transgender  or Non-Binary status, Children & Teens. People of all racial and ethnic backgrounds, genders, sexual orientations, religious and/or spiritual beliefs or non-beliefs are welcome. Individuals, couples and families; Work with therapists, counselors, and psychologists. 

Theoretical Orientation:





Integrative (using CBT, DBT, EMDR treatment approaches)

Treatment of:


Anxiety and PTSD

Grief and Loss

Concerns around LGBQ, Transgender or Non-Binary status, Trauma: recent, childhood, single, and complex

Emotional/Physical/Sexual Abuse and/or Neglect

Relationship and Parenting Issues

Spiritual or Religious Issues

Wendy Upadhyay, Psy.D., Licensed Psychologist

As a psychologist, I work hard to make my virtual office a safe, accepting and non-judgmental place for my clients to explore their concerns; whether they be relational, emotional, spiritual, cultural, health related, or academic. I view my role as a collaborative, trusting one. I don’t have a magic wand and won’t dispense a ton of advice, but rather, will walk with you on this journey of discovering your inner resources and strengths to help you find more effective ways to manage your life, find hope, and make sense of your struggles/suffering.

I believe wholeheartedly that every symptom, thought, feeling, and behavior is there for a reason, and that it is my job to help you identify and understand those reasons. Treatment then can be viewed as an important learning experience, a chance for self-exploration and meaning making, and a place to weave together the stands of your life in a way that allows you to see the whole picture of your situation in the context of your crucial life experiences, from childhood forward. Essentially, you will gain insights that help guide your important life choices.

In my psychotherapy career spanning 20+ years, I worked at two community mental health clinics, two college counseling centers, two outpatient hospitals, and two private group practices. I have worked with teens, adults, couples and groups, have 17+ years of experience treating people with complex trauma, and have 7 years experience supervising pre-doctoral interns.

My current focus is on provision of therapy to people with more limited trauma and more general mental health concerns, as well as those who are transgender/non-binary/gender non-conforming. Regarding the latter, I have spent the past 7 years developing knowledge and expertise in this area to support my LGBTQIA+ clients, especially those exploring gender identity and seeking formal transition-related services. I am a long-term member of WPATH. Additionally, I truly enjoy working with early-career and seasoned mental health professionals.

Formally, my professional background includes a BA in Psychology in 1989 (Miami U), an MA in Professional Counseling in 1996 (ISPP-Chicago), and a Psy.D. in Clinical Psychology in 2002 (ISPP-Chicago). I completed my pre-doctoral internship at the University of Wisconsin- Madison's Counseling and Consultation Services, then served as their primary provider of after-hours crisis services until I started my work with Agnesian HealthCare/SSM Health in 2003. I finished my 18.5 years with that organization in November of 2021, turning my full attention to my private practice in Madison. Though I do have a physical office space, I intend to continue to practice virtually via Telehealth, from my home office, as long as I am able to do so.

You will always be able to count on me to be open and honest with you about my impressions and recommendations. I will work hard to empower you to be the best version of you possible and will advocate on your behalf when needed. So, whether you need assistance with grief and loss, depression and suicidal thoughts, panic attacks, PTSD, a tough medical diagnosis, relationship problems, parenting, concerns about gender identity or sexual orientation, issues related to race/ethnicity, or an unresolved history of neglect or physical, sexual, or emotional abuse, or possible autism spectrum diagnosis, I am happy to discuss your goals and help you reach a place of living more authentically, with hope for the future, and with a renewed sense of meaning and purpose.

Research shows that the best predictor of a good therapy outcome is a strong therapeutic alliance, so I always make our therapeutic relationship a priority. My primary way of conceptualizing my clients’ concerns is rooted in psychodynamic theory, though my way of being with my clients often feels very client-focused and relational. I may incorporate the use of a variety of treatment interventions to help you resolve long-standing issues, build coping skills, and learn stress reduction techniques. These interventions may include guided imagery, progressive muscle relaxation, grounding skills, and EMDR. I have specialized training in EMDR, a highly-regarded treatment for trauma and many other issues, too.

Please e-mail me for additional information or to make an appointment at:

Email: [email protected]

I am happy to offer you a free 15-minute phone consultation, which we can arrange via e-mail correspondence. Thank you and I look forward to possibly working with you.

Please note: E-mail is not a secure form of communication and therefore, confidentiality cannot be guaranteed. 

Email Wendy